Hook, Story, CTA: The Anatomy of a Viral Short

In a world of infinite scrolling, the first three seconds decide your fate. Let's break down the structure that transforms a 15-second clip into a viral hit with brand impact.

Hook (0-3 s)
Use an abrupt move, a challenging question, or a surprising phrase. E.g., "Did you know you can record your podcast with your phone... and make it sound PRO?"

Story (4-12 s)
Deliver value with rhythm: close-up shot → on-screen text → dramatic gesture. Maximum two cuts; each cut should provide new information or humor.

CTA (13-15 s)
Invite frictionless action: “Download the free guide at the link.” Place an animated arrow or supertitle that appears 0.5 seconds before the sentence to anchor the eye.

Extra tips
– Burnt-in subtitles: Increases retention by 20%.
– Music with clear beats at 100-120 BPM facilitates transitions.
– Post during your audience's prime time; combine it with reposts to Stories for a double boost.

Mastering this anatomy will turn every view into a sales or subscription opportunity.